Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group, is excited to announce the opening of a brand-new store at The Lexicon, Bracknell, Berkshire on Thursday, 10th July 2025 at 12pm with goody bags and cinnamon buns for the first 100 customers. 

With timeless design and a nostalgic style, Newbie offers carefully crafted clothing for babies, children, and women– always made with love and care. 

The Newbie store at The Lexicon in Bracknell will be offering a complete wardrobe for children aged 0months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high-quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion. To browse the collections click here.

In addition to children’s clothing, Newbie website offers a Newbie Woman collection, providing matching outfits for mothers and children, enhancing the brand’s appeal to families. The Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items that transform children’s spaces into imaginative environments.

The grand opening is happening on Thursday 10th July at 12pm.  The store will offer a special 15% discount to customers throughout the opening weekend (12-15 July inclusive).